NueGo
Engagement Time
4 Months
NueGo is India’s leading premium intercity electric bus brand.They came to us with the objective of optimising their booking journey and hypothesizing some new products to improve their customer experience.
Jobs To Be Done:
User journey mapping & redesigning the bus booking journey
Conceptualising and prototyping their first mile/last mile initiative
Updating their website & optimising their SEO.
My Role
UX Designer
Team Size
2 UX Designers
Outcomes
Repeat booking increased by 32%
Mobile bookings now account for 60% of the total bookings
Brand consideration increased by 24%
Want to go behind the scenes?
(gotta respect the NDA my liege)
See other work
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